We're Not an Email Agency. We're Your Retention P&L Line.
Klaviyo strategy, copy, flows, design, and deliverability under one roof. Built for DTC brands at $100k+/mo on Shopify ready to treat email as a revenue system, not a creative project.
Most Brands Are Leaving Serious Revenue in Klaviyo.
Generic welcome flows. Broadcast-heavy calendars with no segmentation. Design-heavy templates that look great and convert poorly. Email treated as a creative project instead of a revenue system. Same channel. Very different outcome depending on who runs it. The brands compounding email at scale are not sending more. They are sending the right architecture.
How we operateThe operating model, in 33 words
EcomLabs360 runs full-funnel growth for founder-led DTC brands at $100k+/mo through a proprietary AI-augmented stack, a cross-account knowledge OS, and a team that operates its own brands in parallel.
What we run inside your account
- 01
Core 5-flow architecture (welcome / abandoned cart / browse / post-purchase / win-back)
Welcome series, abandoned cart, post-purchase (product education and cross-sell), browse abandonment, and win-back with progressive incentive structure. The core architecture is the floor before anything else goes live.
- 02
Promotional calendar and segmentation
Cadence calibrated to list size, segment health, and vertical, not arbitrary frequency targets. Engaged segments and broader list treated differently. Revenue-per-recipient tracked across every send.
- 03
Subscribe-and-Save attachment at checkout
For supplement and consumables brands, SUB-and-S attachment at checkout is the highest single LTV lever. We build the checkout flow and Klaviyo architecture around subscription mechanics. Operators hitting strong SUB-and-S attach rates see LTV that makes aggressive CAC profitable.
- 04
Multi-market flow translation and localization
For brands operating across EU or multi-language markets, Klaviyo flows require translated copy and localized segmentation logic per market. We run the translation workflow with claims-discipline verification so the professional-brand register transfers correctly across locales.
- 05
Deliverability and list hygiene
New sending domains warmed over a structured cadence. Spam placement rates monitored weekly. Lists cleaned on regular intervals using engagement-based suppression. Deliverability is infrastructure, not an afterthought. Inbox placement is the prerequisite for revenue contribution.
The Mi Amante Klaviyo audit found significant revenue attributed to the direct channel in Shopify analytics that was actually Klaviyo-influenced: a common UTM gap where email-click-to-purchase attribution breaks when customers open in mobile and complete on desktop. The flows were restructured for proper attribution tracking and the retention architecture was rebuilt for 5 EU markets simultaneously.
From diagnostic to compounding outcome
- 01
Diagnose
We sit with your Klaviyo data until we know where revenue is hiding. Flow architecture, attribution, deliverability health, segment logic. No template diagnostic.
- 02
Architect
Architecture rebuild on the rhythm the audit calls for. Core 5 flows rebuilt or replaced, segmentation restructured, campaign calendar designed, promotional mechanics defined.
- 03
Operate
Copy, design, and launch run on an operator cadence with weekly revenue review. Email is measured as a P&L line, not a creative deliverable.
- 04
Compound
Winning flow patterns from the cross-account playbook applied to the next cycle. Subscribe-and-Save mechanics layered in for consumables. LTV segmentation deepened quarterly. Email compounds with every quarter as the engaged segment grows.
The metrics that move business outcomes
Revenue per recipient (RPR)
The primary efficiency metric: total email revenue divided by total recipients over the period.
Flow attribution %
Percentage of total revenue attributed to automated flows vs campaigns.
EPC (email per click revenue)
Revenue per click: tracks content-to-offer alignment per campaign.
Deliverability inbox rate
Percentage of sends reaching inbox vs spam, tracked weekly, not monthly.
SUB-and-S attachment %
Subscribe-and-Save attachment rate at checkout: primary LTV lever for consumables brands.
Post-purchase reorder rate (day 30/60/90)
Cohort-level reorder tracking to confirm the retention architecture is working.
Good fit / Not a fit
- DTC brand at $100k+/mo with an active Klaviyo account underperforming its potential
- Consumables brand where SUB-and-S mechanics can compound LTV
- Multi-market brand needing translated flow architecture
- Ready to restructure flows with revenue accountability, not a design-first brief
- Sub-scale account with no foundation to build on
- Expects template design work without flow architecture restructuring
- Pre-Klaviyo brand expecting immediate revenue impact with no prior list
Documented engagements for this service
The Klaviyo architecture we build
Every account gets the same foundational architecture before anything else: five core flows that cover the acquisition-to-retention arc, a campaign calendar calibrated to list health, and segmentation logic that separates high-intent from low-intent without mass-suppressing the list.
Welcome series is the highest-leverage flow in any account. It sets the brand voice, establishes product authority, and converts the email address into a purchase before the acquisition cost becomes a sunk loss. We build welcome series on our in-house proven framework: mechanism, benefit, social proof, and belief shift over a sequence calibrated to your brand's purchase cycle.
Abandoned cart and browse abandonment recover the funnel leaks that every DTC brand has but few plug systematically. We build sequences with timing windows matched to your average session-to-purchase cycle.
Post-purchase sequences extend LTV by compressing the second purchase window. The thank-you email, product education email, and cross-sell recommendation are not decoration. They are the first loop of a retention system that compounds with every cohort.
Win-back is where most brands leave money. Our sequences with progressive incentive structure recover a meaningful share of lapsed buyers in accounts where the flow is correctly architected.
How we measure email as a P&L line
Most email metrics are creative metrics: open rate, click rate, template aesthetics. We measure email as a revenue P&L: revenue per recipient, flow attribution percentage, email contribution to blended MER, and post-purchase reorder rate by cohort.
The difference is accountability. When email is measured on creative metrics, it gets optimized for creative metrics. When it is measured on revenue contribution, it gets built as a revenue system.
Operators in the e-com field since 2014, the brands we have seen compound fastest from email all have one thing in common: they treat the Klaviyo operator as a revenue partner, not a template producer.
FAQ
What flows do you build on day one?
How quickly to first revenue impact?
Do you write the copy?
Do you handle SMS too?
What is the email-to-ad-spend ratio you target?
How do retainers work?
What is the timeline from first call to active management?
What is the minimum monthly commitment?
If you are a growth-focused ecommerce brand doing $100k+/mo on Shopify, $3M+/yr on Amazon, or $2M+/yr on TikTok Shop, we would love to help you scale to your next milestone.
