Build a Growth Engine That Compounds Instead of Resetting Every Quarter.
Paid media, creative, email, and CRO run as one integrated system. For DTC brands at $100k+/mo on Shopify ready to consolidate from separate agencies into one accountable team that owns the whole funnel.
Most DTC Brands Are Paying Three Agencies That Don't Talk to Each Other.
Meta agency optimizing for ROAS. Email agency optimizing for opens. CRO agency optimizing for CVR. None of them own the P&L. When CAC rises, there is no single team accountable for the system. The ad team blames the landing page. The landing page team blames the traffic. The email team reports open rates. Nobody is looking at the blended MER. That fragmentation is a tax, and it compounds. Every misaligned brief is a wasted creative cycle. Every uncommunicated test result is a missed compound. We fix it by owning the full funnel.
How we operateThe operating model, in 33 words
EcomLabs360 runs full-funnel growth for founder-led DTC brands at $100k+/mo through a proprietary AI-augmented stack, a cross-account knowledge OS, and a team that operates its own brands in parallel.
What we run inside your account
- 01
Acquisition: Meta and TikTok paid media (the growth input)
ASC+ campaign architecture, creative-first testing at operator-grade variant cadence, MER-tied attribution, and senior-only buyer team on every account. Acquisition is Pillar 1 of the flywheel: the input that feeds conversion, retention, and intelligence. When acquisition is optimized in isolation, the other three pillars cannot compound.
- 02
Conversion: Shopify CRO, PDP optimization, and offer engineering
Hypothesis-driven CRO tied to revenue, not opinion-driven redesigns. Landing page audit, PDP benefit hierarchy, checkout friction reduction, and A/B test architecture with statistical confidence gates. Conversion is Pillar 2: it determines how much value the acquisition input actually captures. CRO compounds quarter over quarter as the winning variant stack deepens.
- 03
Retention: Klaviyo email and SMS architecture
Core 5-flow architecture (welcome / abandoned cart / browse / post-purchase / win-back), promotional calendar, Subscribe-and-Save attachment, and multi-market flow translation. Retention is Pillar 3: it compounds LTV and lowers the NC-CAC required from acquisition to be profitable. Brands compounding email at scale are not sending more email; they have the right architecture.
- 04
Intelligence: cross-account playbook, advertorials, AEO/GEO
The intelligence pillar feeds every other pillar. Cross-account pattern matching informs creative briefs, CRO hypotheses, and Klaviyo test cycles. AI search optimization (AEO/GEO/AIO) compounds organic brand visibility so future acquisition costs fall. Advertorial pipeline pre-sells cold traffic before it hits the PDP. Intelligence is Pillar 4: the compounding input that makes the other three more efficient every quarter.
- 05
AI creative production (AI-augmented creative at the core of all four pillars)
Operator-grade ad variant cadence via Google Veo 3.1 video, Nano Banana 2 static, Higgsfield motion, and ElevenLabs voice. Eval-judge quality gate before anything ships. Creative feeds acquisition (hooks for Meta), conversion (LP headline testing), retention (email image and copy), and intelligence (the test results that compound the playbook). Creative production is the connective tissue of the full-funnel system.
Mi Amante Professional is the full-funnel retainer case study. We run Meta media buying, a multi-market EU advertorial pipeline, Klaviyo retention across multiple locales with translated flow architecture, Shopify CRO including a Python-oracle translation converge-loop, and AI search optimization for a category-dense beauty vertical. Scaled from 5 figures a year to multiple 7 figures a year at up to 9+ blended ROAS. That outcome was not produced by a single channel. It was produced by all four flywheel pillars running in coordination.
From diagnostic to compounding outcome
- 01
Diagnose
Full-funnel audit. Meta account structure, creative library, Klaviyo flow state, LP conversion baseline, AEO/GEO search footprint, and offer economics. We sit with everything until the highest-leverage leaks are obvious across all four pillars.
- 02
Architect
Engagement architecture takes shape around what the audit surfaced. Channel priority based on the leaks, not a template. Creative briefs, Klaviyo architecture design, CRO hypothesis stack, and AEO content plan all built from the same diagnosis.
- 03
Operate
First campaigns live on a tight cycle. Weekly performance cadence across all four pillars. Direct communication channel with live metrics. Monthly strategic review with P&L economics, creative scorecard, and next-quarter priorities.
- 04
Compound
Cross-pillar learning compounds. Winning ad angles feed LP headline tests. Winning LP variants feed welcome series copy. Winning email sequences feed the next creative brief. The intelligence pillar documents every pattern for cross-account application. The compounding effect becomes visible after the pillars have had time to inform each other.
The metrics that move business outcomes
MER (Media Efficiency Ratio)
Total revenue divided by total ad spend across all channels: the primary blended efficiency metric that reflects full-funnel coordination.
NC-CAC (new customer acquisition cost)
Cost to acquire one new customer across all acquisition channels: the metric that determines whether the growth engine is profitable to scale.
Email revenue attribution %
Share of total revenue attributed to Klaviyo flows and campaigns: measures whether retention is doing its share of the full-funnel P&L.
CVR by traffic source
Conversion rate segmented by ad channel, organic, and email: identifies which funnel entry point has the biggest conversion gap.
LTV by acquisition cohort
Lifetime value tracked per acquisition cohort to confirm that the retention architecture is extending LTV beyond the first purchase.
Quarterly contribution margin
Revenue minus ad spend minus fulfillment minus agency fee: the P&L number that confirms the growth engine is generating margin, not just revenue.
Good fit / Not a fit
- DTC brand at $100k+/mo on Shopify with proven product-market fit
- Currently using multiple separate agencies with communication gaps between them
- Ready to consolidate into one accountable team with full-funnel visibility
- 12-month engagement mindset: understands that compounding growth is a 90-day minimum before the flywheel builds speed
- Sub-scale or pre-revenue brand: the full-funnel economics require traffic volume to compound
- Wants to retain full creative or email control and only needs paid media management
- Expects measurable P&L lift in under 90 days with no existing data baseline
- Not open to a unified MER measurement framework: multiple agencies with separate attribution models create blind spots we cannot diagnose
Documented engagements for this service
The four-pillar flywheel
The full-funnel retainer is built around one structural argument: acquisition, conversion, retention, and intelligence are not four separate channels. They are four pillars of one compounding system. When they are run by four separate agencies with four separate goals, none of them reach their potential. When they run under one operator-led team sharing one brief, one data set, and one P&L, each pillar accelerates the others.
Acquisition (Pillar 1) is where the flywheel starts. Meta ASC+ campaigns at operator-grade creative variant cadence, MER-tied attribution, senior-only buyer team. The acquisition pillar does not just buy traffic. It produces test results that feed every other pillar. Which hooks convert. Which angles generate belief before the landing page. Which creative formats perform at which spend level. Those signals belong to the system, not the ad account.
Conversion (Pillar 2) is where acquisition value is locked in or lost. Hypothesis-driven Shopify CRO, PDP optimization, and offer engineering. The winning ad angle from the acquisition pillar carries through to the LP hero. The LP hero offer reinforces the post-purchase sequence. Conversion is not design work. It is math work tied directly to the acquisition input.
Retention (Pillar 3) is where LTV compounds. The Klaviyo architecture that turns a first purchase into a second, a subscription, and a brand advocate. Welcome series, abandoned cart, post-purchase, win-back. For consumables brands, SUB-and-S attachment at checkout is the highest single LTV lever we operate. Retention extends the runway from every acquisition dollar spent.
Intelligence (Pillar 4) is the compounding layer. The cross-account playbook applies what we learn from one account to every other account in the same vertical. The AEO/GEO program compounds organic brand visibility so future CAC falls. The advertorial pipeline pre-sells cold traffic so conversion rates rise. Intelligence is the input that makes the other three pillars more efficient every quarter.
What one P&L looks like
Most performance reporting is channel reporting. ROAS per campaign. Open rate per email. CVR per page. Channel metrics are necessary but not sufficient. They optimize the channel, not the system.
The full-funnel retainer tracks a unified P&L: total revenue minus total ad spend minus agency cost equals contribution margin. Every channel metric is contextualized against that number. When MER rises, we identify which pillar drove it. When contribution margin compresses, we diagnose across all four pillars before attributing causation to one channel.
Operators in the e-com field since 2014, the brands that compound fastest are the ones measuring growth at the P&L level, not the channel level. That is the lens we operate every full-funnel retainer from.
FAQ
What does the full-funnel retainer include?
Who is the senior operator on my account?
How does pricing work?
What is the minimum engagement?
Do you replace our existing creative agency?
When do we see measurable impact?
How do retainers work?
What is the timeline from first call to active management?
What is the minimum monthly commitment?
If you are a growth-focused ecommerce brand doing $100k+/mo on Shopify, $3M+/yr on Amazon, or $2M+/yr on TikTok Shop, we would love to help you scale to your next milestone.
