Six DTC verticals. One operator playbook.
We run brands across Supplements & Nutrition, Beauty & Hair Care, Apparel & Baby, Pet, Home & Furniture, and Food & Beverage. Cross-account pattern recognition compounds across every vertical we operate in.
How we operateThe operating model, in 33 words
EcomLabs360 runs full-funnel growth for founder-led DTC brands at $100k+/mo through a proprietary AI-augmented stack, a cross-account knowledge OS, and a team that operates its own brands in parallel.
- Supplements & Nutrition
Scaling Supplements & Nutrition DTC Brands
Supplements is one of the largest and fastest-growing DTC categories, and one of the hardest to scale profitably. Acquisition costs are inflating, the ad platforms reclassified health as a sensitive category, and the brands that win are built on retention math and compliance architecture, not a single winning ad.
Read the vertical playbook - Beauty & Hair Care
Scaling Beauty & Hair Care DTC Brands
Beauty is the most competitive category in DTC and the one moving fastest to new surfaces. The buyer reads ingredients, cross-checks on Reddit and AI, and discovers brands on TikTok before your site. The brands that win lead with mechanism and proof, turn cold traffic into routines, and stay compliant while they scale.
Read the vertical playbook - Apparel & Baby
Scaling Apparel & Baby DTC Brands
Apparel has the cheapest clicks in DTC and one of the highest return rates. It converts on identity and fit, not mechanism, which means UGC, offers, and a fast creative-testing operation. In baby specifically, safety and certifications carry the sale, and fit is a profit lever you can engineer.
Read the vertical playbook - Pet Products
Scaling Pet Products DTC Brands
Pet is the most efficient category to advertise in all of DTC, with the lowest acquisition cost and the highest loyalty. It wins on emotion, not mechanism. The brands that scale lead with identity-driven creative, build auto-ship into the economics, and reserve the ingredient story for the one sub-category where it matters.
Read the vertical playbook - Home & Furniture
Scaling Home & Furniture DTC Brands
Furniture is a considered, high-AOV purchase researched over days or weeks across several sites and devices. It is not won on a clever hook. It is won by de-risking the decision: financing, AR that answers will it fit, trust infrastructure above the fold, generous delivery and returns, and a patient retargeting funnel.
Read the vertical playbook - Food & Beverage
Scaling Food & Beverage DTC Brands
Food and beverage is one of the fastest-growing parts of DTC, and a category we are actively building into. Its economics are unusual: cheap products, expensive shipping, and an LTV that lives almost entirely in the reorder. The brands that win de-risk the first taste, then make the second order inevitable.
Read the vertical playbook
Cross-vertical operator playbook
Book a strategy call about your vertical.
If you are a growth-focused ecommerce brand doing $100k+/mo on Shopify, $3M+/yr on Amazon, or $2M+/yr on TikTok Shop, we would love to help you scale to your next milestone.
