The Meta Agency DTC Brands Call When CAC Stops Making Sense.
Creative-first paid media, MER-accountable measurement, senior buyer team. Built for DTC brands at $100k+/mo on Shopify ready to break the CAC ceiling their current agency cannot crack.
Most Brands Are Running Meta Like It's 2021.
Campaign structures that made sense three years ago now fight the algorithm. Micro-targeting audiences that Meta's AI has already figured out. Scaling budgets without the creative volume to support them. The account is not the problem. The approach is. It is not a tactical problem. It is a creative-strategy problem. Operators who figured out that creative is the targeting now are compounding faster than brands still chasing audience structures.
How we operateThe operating model, in 33 words
EcomLabs360 runs full-funnel growth for founder-led DTC brands at $100k+/mo through a proprietary AI-augmented stack, a cross-account knowledge OS, and a team that operates its own brands in parallel.
What we run inside your account
- 01
ASC+ campaign architecture for broad cold-traffic prospecting
Advantage Shopping Campaigns structured for broad prospecting, cost cap and bid cap scaling structures, and retargeting configurations for high-intent segments. Account architecture follows spend level and offer type. We do not force one structure across every account.
- 02
Creative-first testing matrix at operator-grade cadence
Hooks against offers tested on a weekly cycle. The eval-judge skill scores every creative against the brief before it ships. We cut what does not perform inside a short test window and scale what does. Volume is AI-accelerated; operators control the quality gates.
- 03
MER-tied attribution and blended measurement
We track NC-CPA, NC-ROAS, MER (Media Efficiency Ratio), and incrementality alongside platform-reported ROAS. You see the same numbers we see. No filtered dashboards that only show favorable attribution windows.
- 04
Full-funnel coordination with Klaviyo and CRO
Winning ad angles feed the welcome series. LP conversion rates inform the creative brief. Post-purchase Klaviyo sequences reinforce the brand promise from the ad. On full-funnel retainers, the media buyer and Klaviyo operator share a weekly brief.
- 05
Weekly revenue review, not monthly reporting
Performance summary delivered weekly to your direct communication channel. Monthly strategic review with offer economics, creative scorecard, and next-quarter priorities. Operators in the e-com field since 2014, we know what the weekly cadence needs to catch.
Mi Amante Professional is the flagship full-funnel engagement. The Meta layer carries the cold-traffic load while advertorial pre-sell pages, multi-market Klaviyo, and Shopify CRO compound the same buyer-journey signal across the whole stack. Scaled from 5 figures a year to multiple 7 figures a year at up to 9+ blended ROAS.
From diagnostic to compounding outcome
- 01
Diagnose
We sit with your numbers until we know exactly where the profit leak is. Creative library, account structure, attribution model, LP conversion baseline, Klaviyo state. No assumptions, no template diagnostic.
- 02
Architect
Campaign architecture and creative direction take shape around what the diagnosis surfaced. ASC+ prospecting structure configured, attribution windows set, Klaviyo coordination brief drafted so the channels do not work past each other.
- 03
Operate
We run the account on an operator cadence, not a reporting cadence. Daily monitoring, weekly performance call, creative refresh on the rhythm the data calls for. Operators in the e-com field since 2014.
- 04
Compound
Scale winners, cut losers fast, feed everything we learn back into the cross-account playbook so the next quarter starts ahead of where the last one ended.
The metrics that move business outcomes
NC-CPA
New customer cost per acquisition: the metric that matters when LTV is the goal.
NC-ROAS
New customer return on ad spend, separate from blended platform ROAS.
MER
Media Efficiency Ratio: total revenue divided by total ad spend across all channels.
Incrementality
Lift tests and holdout groups to measure true incremental revenue from Meta spend.
Blended ROAS (7d Click + 1d View)
Platform-reported ROAS for campaign-level decision making.
Creative efficiency score
Eval-judge scoring per creative against the brief, tracked weekly.
Good fit / Not a fit
- DTC brand at $100k+/mo on Shopify with proven product-market fit
- Willing to invest in operator-grade creative volume for testing velocity
- Understands MER and blended measurement, not just platform ROAS
- 12-month engagement mindset, not agency-shopping every quarter
- Sub-scale Meta spend with no creative refresh budget
- Wants to keep existing creative agency and just add media buying
- Expects results in week one with no existing data baseline
- Looking for a single-channel handoff with no full-funnel coordination
Documented engagements for this service
What we build inside your Meta account
Meta Ads management at EcomLabs360 operates from the account level up, not from the creative level down. The three components that determine performance are account architecture, creative velocity, and funnel integration. Operators in the e-com field since 2014, we run all three under one roof.
Account architecture means ASC+ campaigns structured for broad prospecting, cost cap and bid cap campaigns structured for scaling, and retargeting configurations structured for high-intent segments. We audit the existing account structure on day one and document every change we make and why.
Creative velocity means the AI-augmented production stack running test volumes that human-only creative shops cannot match. Google Veo 3.1 for video, Nano Banana 2 for static, Higgsfield for motion. Every output is scored by our eval-judge skill before it ships. We do not test volume for its own sake. We test volume to find the signal faster.
Funnel integration means the ad account does not operate as an isolated channel. The brief that informs the creative informs the landing page. The landing page offer informs the Klaviyo sequence. The Klaviyo sequence reinforces the brand promise from the ad. When all three communicate, the full-funnel ROAS reflects it.
How we measure
Most Meta agencies report blended ROAS because it is the number that looks best. We report NC-CPA, NC-ROAS, MER, and incrementality because those are the numbers that move business outcomes. The difference:
Blended ROAS includes revenue from customers who would have bought anyway. NC-CPA isolates the cost of bringing in a new customer at scale. MER shows whether total media spend is generating total revenue growth. Incrementality confirms that the Meta spend is creating lift, not just taking credit.
We share all four metrics on the weekly call. The goal is that you can answer "what is my true cost of customer acquisition at this spend level" at any point in the engagement.
Cross-service coordination
Meta Ads is the acquisition input in the flywheel. The full value of that acquisition is realized when Klaviyo captures the post-purchase relationship, CRO maximizes the conversion rate on landing pages, and the creative system keeps the testing cadence compounding. Brands running Meta as a standalone channel are paying full price for traffic and extracting partial value from it.
FAQ
What makes you different from our current Meta agency?
How quickly do you start?
Do you handle creative production?
What is the minimum engagement?
How do you measure success?
What spend levels do you work with?
How do retainers work?
What is the timeline from first call to active management?
What is the minimum monthly commitment?
If you are a growth-focused ecommerce brand doing $100k+/mo on Shopify, $3M+/yr on Amazon, or $2M+/yr on TikTok Shop, we would love to help you scale to your next milestone.
