EcomLabs360 is a founder-led boutique that runs DTC ad accounts with operator-grade depth - built on a proprietary AI-augmented operating stack, a cross-account knowledge OS that compounds with every account, and a team that runs its own DTC brands so we know what your CAC, ROAS, and offer economics actually feel like.
Yoan Asparuhov co-founded EcomLabs360 in 2025 with Simona, his operating partner of more than a decade in e-commerce marketing. He leads the agency's AI creative production, advertorial strategy, and full-funnel CRO, and he holds active operating roles in in-house DTC brands: the playbook the agency sells gets refined on his own P&L first.
Simona is co-founder and Head of Operations at EcomLabs360, and Yoan's operating partner of more than a decade. Among the first certified Google experts and coaches in Bulgaria, she runs the Google Ads practice, the Klaviyo retention layer, and the multi-market Shopify operations across the active client roster.
Meta-led media buying across supplements, beauty, and pet rosters. Operator-grade pattern recognition.
Hybrid creative and buying. AI-augmented production pipeline with eval-judge discipline.
Senior designer leading brand creative across active client work and in-house DTC.
Ad creative production and brand asset systems with consistent brand discipline.
DTC portfolio across consumer categories
Operators in the e-com field
Paid + creative + retention + CRO
Stack: Meta Ads, Google Ads, Shopify, Klaviyo, Claude Code, OpenAI, GPT Image 2, Nano Banana Pro, Google Veo 3.1, Gemini Omni, Google Flow, Kling 3.0, Seedance 2.0, Midjourney, Flux.
The operators behind EcomLabs360 have been running e-commerce growth since 2014. The agency itself was founded in 2025: the same two operators, a decade-plus of practice, and long-standing client relationships, put under one founder-led roof. The cross-account playbook compounds with every engagement: what we learn in one account in a given vertical feeds into the next within the same quarter. That is what makes the methodology current rather than a snapshot of what worked two years ago.
Mi Amante Professional is the flagship engagement. Scaled from 5 figures a year to multiple 7 figures a year at up to 9+ blended ROAS. The full-funnel system (Meta media buying, multi-market EU advertorial pipeline, Shopify CRO with Python-oracle translation converge-loop, Klaviyo retention across multiple locales) is what produced that outcome. Not any single channel in isolation.
The proprietary AI-augmented operating stack is not an external tool bolted on after the fact. It is the production system we built to compress the research, brief, ideation, and iteration cycles that historically required three people and two weeks. We run Google Veo 3.1, Gemini Omni, Nano Banana 2, Higgsfield, ElevenLabs, Make, Klaviyo, and OpenAI on live client accounts with real money, then the results feed back into the playbook.
We hold verified platform partnerships across Meta, Google, Klaviyo, and Shopify. These are not vanity badges. They represent direct platform API access, certified methodology, and partner-level support that generic agencies do not have.
Beyond those platform partnerships, we work with Craftberry, a Shopify Plus and CRO agency, as our official partner for enterprise Shopify builds and specialized design and CRO work.
If you are a growth-focused ecommerce brand doing $100k+/mo on Shopify, $3M+/yr on Amazon, or $2M+/yr on TikTok Shop, we would love to help you scale to your next milestone. The starting point is a strategy call where a senior operator reads your brief and responds within one business day.
If you are a growth-focused ecommerce brand doing $100k+/mo on Shopify, $3M+/yr on Amazon, or $2M+/yr on TikTok Shop, we would love to help you scale to your next milestone.
